Digital Marketing in Dentistry: The Important Role Online Listings Play for Dental Practices
Authored by marketing strategist, Robin Jones, this is the last of a seven-part digital marketing for dentistry series. The patient journey begins long before they set foot into your clinic. It often starts with a simple search, a hunt for the right practitioner to trust with their smile and overall oral health. As dental professionals, it’s […]
Digital Marketing in Dentistry: Elevating Your Practice with Social Media
Authored by marketing strategist, Robin Jones, this is the sixth in a seven-part digital marketing for dentistry series. In today’s digital game, having a robust online presence is paramount for businesses, and that includes dental practices. Social media, in particular, has evolved from a platform for personal expression to an important business tool. For dental […]
Digital Marketing in Dentistry: Using Digital Advertising to Get More Patients
Authored by marketing strategist, Robin Jones, this is the fifth in a seven-part digital marketing for dentistry series. In today’s shifting digital landscape, dentists are quickly realizing that digital advertising can lead to practice growth. The transformation from traditional advertising methods to digital platforms has reshaped how practices connect with their patients, market their services, […]
5 Steps to Great Communication at Your Dental Practice
Feeling overwhelmed? Missing important details? Wanting to feel more prepared when walking into the operatory or when answering an incoming call? You’re not alone. Here are 5 ways to get your team in sync using tools they already have. 1. The Huddle – a daily team touchpoint Given how hectic today’s practice has become, it’s […]
How to verify your dental office on Google
Having your dental practice listed as a business on Google has more impact than you think! Currently, 41% of patients state they search for new dentists online. Therefore, if your practice doesn’t show up on their Google search, you have just lost a potential patient. The same goes for online reviews; 30.4% of patients find their dentists through online […]
How modern dental practices are streamlining patient engagement
Over the past year, there has been a greater surge in the number of dental practices looking to create an easier, more streamlined patient engagement experience. Keeping chairs filled in a dental practice is a constant challenge, and a lack of patients in your dental practice likely means there is work to do in your patient engagement […]
How patient portal will enhance efficiency and save time at your dental practice
Dental practices across Canada have been grappling with the complications that COVID-19 has brought to their business. While reasonable guidelines that protect patients and staff alike have been put in place for all provinces, the in’s and out’s of tackling recommendations and requirements have been trial and error for most practices. Reevaluating the best practices of your […]
I went to the dentist during a pandemic
Right before non-essential businesses went into lockdown, I went to see my dentist. I’d been watching a movie when I bit into the wrong kernel of popcorn and chipped a tooth. It wasn’t super painful, but it put me on edge about the whole thing falling out, so I sent a frantic email about my […]
Investing in your dental practice’s online reputation: Why it matters and what you need to know.
Word of mouth referrals are still as powerful as ever – think of the number of times in your life that you’ve looked for affirmation in your daily decision-making. But instead of seeking reassurance from your physical network of peers, word of mouth has taken online in a huge way from daily purchase reviews to […]
Building a loyal patient following for your dental practice
While most people typically associate brands with their favorite snacks and drinks, in the world of marketing, a brand entails everything that customers – or patients – think about you and your dental practice. Without needing to be a catchy jingle or beautiful logo, the brand that represents your dental practice is how patients perceive you, […]